The Australian Forest Products Association (AFPA) is proud to launch a new campaign called ‘Buy Aussie Timber First’ which will communicate and promote the many benefits of using renewable, locally-made, timber framing products to build new Aussie homes.
AFPA Chief Executive Ross Hampton said, “CoVid-19 has caused a significant forecast drop in new homes and associated renewable timber framing product demand. This puts immense pressure on Australian timber product manufacturing jobs and people’s livelihoods. Those of us involved in our renewable timber industries have understood for a long time how incredible our homegrown timber is, and the positive environmental and socio-economic impacts it has. It’s great to see this new campaign which highlights the benefits of buying Aussie timber framing, reaching out across our supply chain partners to fabricators, builders and consumers.”
The ‘Buy Aussie Timber First’ messaging is linked to the successful ‘Timber Framing – The Ultimate Renewable™’ campaign but focuses on why buying Aussie timber framing at this crucial time is so important to support manufacturing jobs and the supply-chain’s post pandemic recovery.
The centrepiece of the campaign is a ‘Buy Aussie Timber First’ website with testimonials from timber workers, and includes the opportunity to upload a photo and share your support. There are also links to the many reasons why you should choose renewable Aussie timber framing which include supporting local manufacturing jobs and communities; being durable and termite treated; renewable and responsibly sourced; and stores carbon, just to name a few.
“Aussie timber is a proven and popular renewable framing material that provides comfort and security for hundreds of thousands of Australian homes. When Aussie timber framing is manufactured today it’s replanted for tomorrow, supporting a whole supply chain of jobs and communities. That’s why it’s the ultimate framing material,” Mr Hampton concluded.
More information on ‘Buy Aussie Timber First’ can be found at www.buyaussietimberfirst.com.au